Chinese E-Commerce Company Cheezmall has joined hands with the Government of Pakistan’s Benazir Income Support Programme to hold a historic exhibition of e-commerce in Hunza with the initiative to bolster business and entrepreneurship opportunities for the less privileged in the area. BISP promotes income generation of beneficiaries in collaboration with in remote and rural areas for a campaign initiative like no other.

Investing in women’s economic empowerment, a direct path is set towards poverty alleviation and financial prosperity. BISP is a social safety net that supports in poverty management and endeavours to increase entrepreneurial potential of its beneficiaries by marketing the products of beneficiaries so that they may elevate their status out of poverty.

This was stated by Minister of State and Chairperson BISP MNA Marvi Memon during the inauguration event of handicrafts. She further said this was a historic beginning which will change the lives of the poorest women of Pakistan.  Paying tribute to the Pak China relationship she thanked Cheezmall and the China Team for their efforts and interest in the event. The exhibition was held through mutual collaboration of BISP and Cheezmall at Darbar Hotel Ground, Karimabad, Hunza.

Cheezmall, originating from China, is an online shopping website created by professionals of E-Commerce who have past experience of Alibaba group. In order to replicate the successful model of E-Commerce of China, Cheezmall utilizes its expertise for training and delivering the benefits of E-Commerce to under privileged of society in Pakistan. It started its operation in Pakistan last year and within couple of months it has become a leading Online Shopping website in Pakistan thanks to successful milestones such as flash sales, rush hour and today’s shocker.

The collaboration between BISP and Cheezmall, entered its pilot phase in seven districts of the country, which means it will happen one in each province and territory. It started from Gilgit Baltistatan and Hunza district and aims at online promotion and sale of BISP beneficiaries’ products at the international level.

The event was marked by the presence of Minister of State and Chairperson BISP Ms. Marvi Memon, Deputy Speaker GBLA Jafarullah Khan, Senior Minister DR Mohammad Iqbal,  Gilgit Baltistan local politicians, Director Cheezmall Ghazanfar Ali Khan, Prince Saleem, DG GB BISP Mehboob Ali Khan, PMLN Jan Alam, Head of Marketing Team of Cheezmall Mr Haider Ahmed Qazi, Operations Manager Sohaib Kaleem, Creative & Design Team including Mr Mateen, Mr Omer and Mr Bilal and a large number of beneficiaries and local public.

During the exhibition, BISP beneficiaries showcased a large variety of products which were purchased by Cheezmall immediately and visitors made on the spot payments to beneficiaries. More than half a million Rupees worth of products were purchased by Cheezmall alone from approximately 15 stalls which would further market the products bought on their website to ensure international and national sales.

The visitors took great interest in the wide range of exhibited products that included caps, shoulder bags, wall hangings, wallets, key chain, door bells, pouches, cushion covers, wooden products, carpets, jewellery items, gems, shawls, local dresses and shoes. At the event, the food stalls were also setup by beneficiaries that earned them handsome amount of money.

During the inauguration ceremony, Director Cheezmall Mr. Ghazanfar delivered the message of Cheezmall on behalf of CEO Aurangzeb Khan and Co-founders Mr. Wang Qu and Mr. Lichenglong. He stated that Cheezmall was highly interested in promoting and maximizing the profits for the products of poverty ridden BISP beneficiaries. He added that this exhibition was a first step towards long term cooperation between BISP and Cheezmall focusing on the betterment of the poor beneficiaries in all provinces of Pakistan.

On the occasion, Chairperson BISP reiterated that through BISP E-Commerce, the products of beneficiaries are already available online giving international recognition to the traditional products of the country. She further added that market access to the handicrafts of marginalized segments would contribute in their financial empowerment.

July 20, 2016

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